The Business Climate is changing. Will you weather the storm?
Big Changes Are Here To Stay
Two very powerful forces have combined to change the business climate for most businesses, perhaps forever. One is the Amazon effect. The other is the Covid19 pandemic and subsequent lockdowns. You must now take extra effort to persuade customers to visit your business. In the coming years, most people will interact with your business on the internet.
Internet purchases are soaring, and buyers are becoming more accustomed to using the internet for gathering information and getting what they need. The internet has made it much easier to operate from home during the lockdowns. Many workers were forced to work from home, and the internet has become so much more important in a very short time.
If your business doesn’t have an internet presence, it will likely die a painful death. You must expand your scope and serve a much broader customer base. The days of the small local business are winding down. Amazon and others can offer a wider product selection, and sell it less expensively, too. Competition is fierce! But just being online is not enough!
Businesses closed along Colfax Ave. in Lakewood, CO. They could have used a little copywriting.
The Need For Copywriting
Copywriting is defined as persuasive writing with a specific call to action. A good copywriter will write to your potential customers in a friendly, conversational manner. His goal is to persuade your customer to go to your website, buy something, subscribe to a newsletter, read your blog, sign up for your email, and so on. A compelling call to action(CTA) should be part of nearly every piece of writing your business puts out to the world. Even informational content writing should call on the reader to look further, perhaps to go to your website or blog.
Your potential customer must be convinced that it is in his interest to see what you have to offer. The days of the “Sham-Wow” hit them over the head approach, has very little place anymore. Most people do not like to feel that they are being “sold.” Friendly persuasion is the preferred method now. Successful copywriting will get your reader to want to proceed with the call to action.
Hi, my name is David M. Yoho and I am the owner of rightwriterpro.com. I do freelance copywriting and content writing. My area of emphasis is the Baby Boomer market. I would like the opportunity to help your business provide for those people as they age. I consider myself to be a pro and I aim to be the right writer for any business, large or small. Please check out my about page. I also invite you to read my blog about Baby Boomers and their market possibilities.